Bhagavad Gita · 2.43

कामात्मानः स्वर्गपरा जन्मकर्मफलप्रदाम्।क्रियाविशेषबहुलां भोगैश्वर्यगतिं प्रति॥

kāmātmānaḥ svarga-parā janma-karma-phala-pradām kriyā-viśheṣha-bahulāṁ bhogaiśhvarya-gatiṁ prati

Full of desires, with heaven as their goal, they speak of many rituals that lead to pleasure and power, resulting in rebirth as the fruit of actions.

— Bhagavad Gita 2.43

Source: Sacred-Texts.com (Sanskrit) + Bhagavad-Gita.io (translations)